How to Build a Fully Integrated Webinar Strategy

Webinars can be one of your highest ROI marketing channels if you do them right. Most people understandably pigeon-hole webinars into the thought leadership and lead-generation bucket, since that is what most people know of them. This is ok for some companies, but it means you’re not getting the most out of them.

If you have a solid program in place, making it fully-integrated into other marketing and sales motions is not as difficult as you think.

Mark built the webinar and partner marketing programs at Intercom from the ground up. He recently expanded webinars as a channel to a number of other teams and integrated it deeply into their other marketing motions, resulting in a well-oiled machine that covers the entire customer journey from start to finish.

He’s going to share how he integrated his program into other marketing and non-marketing teams and the lessons he learned along the way.