The State of Marketing and Sales Organizations in 2024

In 2024, Banzai researched the State of Marketing and Sales Organizations in 2024. After the drastic shifts we saw in budgets and resources in 2023, we wanted to dig into what the makeup of these organizations looks like in 2024.

‍What You'll Love:

• Easy to follow graphs that highlight the ratio of marketing to sales staff, organized by company size and GTM motion

• A look at the integration of marketing and sales by reporting structure

• Key themes impacting alignment among sales and marketing teams

• Exploring the difference in senior leadership titles between sales and marketing functions