6 Best Video Marketing Tools for Increasing Sales

Most video tools weren’t built with sales and marketing teams in mind, making it hard to find platforms that support both creating content and driving revenue. 

That disconnect wastes budget, slows down follow-ups, and makes it harder to prove the impact of your strategies on pipeline.

This article breaks down six video marketing tools that help you create, share, and track videos that directly support sales—from outreach to lead nurturing to product demos. 

We also cover the key features to prioritize and how to choose the right solution for your team.

With this clear decision-making framework and breakdown of the top platforms, you’ll be able to select a tool that:

• Fits your process
• Connects video to revenue
• Helps your team close more deals

Key features to look for in video marketing software

Choosing the right video marketing tools to drive sales means focusing on features that help you:

• Create content efficiently
• Get it in front of the right audience
• Track performance
• Use that data to move leads through your funnel

Here are the essential features to prioritize:

Video creation and editing capabilities

Your video software should make creating professional-quality content as fast and flexible as possible—even if your team has limited production resources; the right tools and workflows play a key role in any effective video content creation strategy.

Look for options that support remote video capture, simple editing workflows, and the ability to brand your content for different audiences. 

This flexibility helps you produce content that fits each sales stage, from quick explainer clips to in-depth demos.

Hosting and distribution options

Once your videos are ready, you need flexible ways to host and distribute them. 

The best tools support live events, on-demand hosting, and direct sharing through email, landing pages, and social channels—allowing you to reach leads where they’re already active and capture meaningful engagement data.

Analytics and performance tracking

Without clear performance data, it’s impossible to know which videos contribute to sales. Strong video tools give you detailed analytics on:

• Views
• Completion rates
• Drop-off points
• Individual viewer behavior

The most valuable platforms don’t just track views—they connect engagement patterns to buying signals, so you know which content resonates and which leads are actively considering your solution.

Personalization and interactivity

Static, generic videos rarely help close deals. Your platform should make it easy to personalize video content for different industries, personas, or even individual leads. 

Interactivity is also key—whether that’s adding clickable CTAs, in-video forms, or polls and live Q&A in webinar settings. 

These interactive elements capture signals of interest that help qualify leads faster.

CRM and marketing automation integrations

Videos don’t exist in a vacuum—they need to work within your existing sales and marketing workflows. 

Tools that connect directly to your CRM or marketing automation platform allow you to automatically log video engagement data, trigger follow-ups, and build video into lead scoring models. 

This integration helps turn video from a standalone asset into a key part of your sales system.

6 Best video marketing tools for sales and marketing teams

These six platforms stand out for their ability to help teams create, distribute, and track video content that directly supports sales—from initial outreach to ongoing lead nurturing and deal acceleration.

1. Banzai: Multiple integrated platforms

Banzai offers a suite of tools designed to help marketing and sales teams reach, engage, and convert their ideal audiences using video and events. 

Banzai’s integrated platforms cover the full video sales funnel, which includes allowing you to run targeted campaigns to drive webinar attendance, host live and on-demand product demos, and capture remote video content for outreach.

As one of Banzai’s core virtual event platforms, Demio gives you flexible options for hosting interactive product demos, educational sessions, and sales webinars, making video events simple to manage and track. 

For video creation, Banzai also offers OpenReel, a platform that lets you remotely direct and capture high-quality video using your subject’s own device—no production crew needed.

Demio: Video events that capture and convert

Demio is a browser-based webinar platform that supports live, automated, and on-demand video events. Whether you need to record software demos or automate recurring product walkthroughs, Demio gives you flexible options for both.

If virtual event production is part of your marketing strategy, this helps you handle both content delivery and audience engagement.

Because Demio combines video hosting, attendee engagement, and lead capture, your team can track exactly how prospects interact with your content—from attendance and poll responses to questions asked during live sessions. This makes it easier to prioritize high-intent leads and tailor follow-ups.

Demio’s video marketing features

• Live, automated, and on-demand events: Run real-time webinars, schedule automated replays, or offer always-available on-demand sessions to fit your audience’s schedule.
• Built-in engagement tools: Use polls, Q&A, chat, and handouts to make demos interactive and capture interest signals.
• Customizable branding: Tailor registration pages, virtual backgrounds, and email communications to match your brand identity.
• Event-level analytics: Track attendance rates, engagement, and individual attendee actions to measure video impact on pipeline.
• CRM and marketing integrations: Sync attendee data with platforms like HubSpot, Salesforce, and Marketo to automate follow-ups.

💡 Pro tip: Pair Demio with Boost to extend your webinar’s reach through targeted paid promotion, and use Reach by Banzai to manage your pipeline by targeting and nurturing your ICP before, during, and after your video campaigns.

OpenReel: Remote video creation made practical

OpenReel lets you capture professional video content remotely by directing your subject’s device camera in real-time. Instead of relying on user-generated content or costly in-person shoots, you control framing, audio, and camera settings from wherever you are.

This makes it easy to create customer testimonials, product explainers, and personalized sales videos. Once captured, you can edit, brand, and optimize your videos for distribution across your sales and marketing campaigns.

OpenReel’s video marketing features

• Remote video capture: Direct and record remote video shoots using participants’ existing devices, with full control over framing, audio, and quality.
• Collaborative editing tools: Edit raw footage into polished, branded content directly within the platform.
• Branding and personalization: Add logos, branded text overlays, and custom visuals.
• Multi-channel distribution: Export final videos for web, email, social media, and CRM campaigns.
• Performance tracking: Monitor video views, completion rates, and audience engagement to see how your content performs in real campaigns.

2. Vidyard: Video messaging and sales analytics

Vidyard is a video platform built for sales teams who use personalized video outreach to connect with prospects, explain products, and accelerate deals. It combines quick video creation with hosting, sharing, and performance tracking, so reps can easily record messages, send them via email or LinkedIn, and see who watches and how they engage.

Vidyard integrates with CRMs and sales tools, so your team can see video views alongside emails, calls, and other outreach—helping you spot the most engaged prospects.

Key features

• Screen and webcam recording: Quickly record personalized outreach videos, product walkthroughs, or follow-up messages from your browser.
• Branded sharing pages: Send videos via branded landing pages with custom CTAs to drive next steps.
• Engagement tracking: See exactly who watches your video, how long they watch, and if they click on any links.
• CRM and sales tool integrations: Automatically log video engagement data in platforms like HubSpot, Salesforce, and Outreach.
• Video library management: Organize and reuse videos across your team to save time and maintain consistent messaging.

3. Loom: Asynchronous video for sales and collaboration

Loom is a screen and webcam recording tool designed for quick, asynchronous video communication. Sales teams use it to send personalized outreach videos, product walkthroughs, and follow-up messages without needing a live meeting.

With Loom, you can record and share videos instantly, allowing prospects to watch at their convenience. Viewers can also comment or react in-video, making it easy to have an ongoing conversation without scheduling calls.

Key features

• Instant screen and webcam recording: Capture and share videos in just a few clicks, with no need for post-production.
• Personalized sharing at scale: Use Variables to automatically customize video titles, descriptions, and CTA buttons with recipient names and other data when sharing via templated links.
• Viewer engagement insights: See when a prospect watches your video and how much they viewed.
• Custom branding: Add your logo, brand colors, and CTA buttons to drive action.
• Team video library: Store and organize reusable videos for consistent messaging across the team.

4. Wistia: Video hosting and lead capture for marketers

Wistia is a video hosting platform designed for marketing teams that want to embed videos on their website, track performance, and capture leads directly from their content. Unlike tools focused on quick recordings or webinar-style events, Wistia helps you host polished marketing videos and optimize them for SEO, lead generation, and audience engagement.

With Wistia’s turnstile forms and integrations, you can capture contact information directly within videos and sync that data with your CRM or marketing automation platform to connect video engagement to your pipeline.

Key features

• Video hosting for your website: Embed high-quality videos directly on your site with full control over branding and playback.
• Lead capture forms: Add email capture forms directly into videos to generate leads mid-playback.
• Engagement analytics: Track views, play rates, heatmaps, and CTAs to understand performance.
• SEO optimization: Generate video sitemaps and metadata to help hosted videos rank in search.
• CRM and marketing automation integrations: Connect video engagement data to tools like HubSpot, Marketo, and Pardot.

5. Hippo Video: Personalized video at scale for sales teams

Hippo Video is a video platform built for sales teams who want to create and send personalized videos at scale. It combines video recording, editing, personalization, and tracking into a single workflow, making it easier to embed video into outbound campaigns, follow-ups, and account-based sales outreach.

You can personalize each video with prospect names or company details, then track how recipients engage—giving you a clear view of who’s most interested.

Key features

• AI video avatar creation: Use text-to-video tools to generate personalized videos featuring a virtual presenter, adding scale to your outreach without losing the personal touch.
• Screen and webcam recording: Capture personalized intros, demos, or walkthroughs directly from your browser.
• Email and LinkedIn integrations: Send videos directly through your email client or sales engagement platform.
• Engagement tracking: Track views, watch time, and clicks to understand buyer interest.
• CRM and sales tool sync: Automatically log video activity into platforms like HubSpot and Salesforce.

6. Brightcove

Brightcove is a video hosting and analytics platform for larger marketing teams managing high-volume video libraries and complex multi-channel campaigns. It handles large-scale hosting, advanced audience segmentation, and integration with enterprise marketing stacks, making it a fit for teams with mature video strategies across both demand generation and customer marketing.

With Brightcove’s analytics and automation capabilities, you can track performance across multiple campaigns and trigger actions in your marketing automation platform based on how leads engage with video content.

Key features

• Enterprise-grade hosting: Manage large video libraries with global delivery and high-performance playback.
• Audience segmentation: Use video engagement data to group viewers by behavior, interest, or funnel stage.
• Advanced analytics: Track performance across campaigns, from play rates to post-view actions.
• Marketing automation integrations: Connect directly with platforms like Marketo and Eloqua to trigger follow-ups.
• Customizable players: Control branding, playback settings, and CTAs to match each campaign’s needs.

How to choose the right video marketing tool for your team

The best video marketing tool for impacting your sales performance depends on:

1. How your team uses video and 
2. What role video plays in your sales process.

As you prioritize features, keep these factors in mind:

• Team size and resources: 

If you need to create high-quality video but have limited production capacity, tools with remote capture and easy editing save time and budget.

• Sales cycle length: 

For longer, consultative sales, you may need tools that support live demos and webinars, while fast-moving sales teams benefit more from quick, personalized outreach videos.

• Content strategy: 

If video is central to your lead generation and nurturing efforts, look for platforms that combine video creation, on-demand hosting, lead capture, and analytics into a single workflow.

With Demio, OpenReel, and Reach, Banzai gives you the tools to create, distribute, and track sales-focused video content—so you can effectively turn views into revenue.