Top 8 Event Management Solutions in 2025

You’ve spent months planning a major industry webinar. You’ve lined up top-tier speakers, invested in promotion, and built a compelling agenda. But when the day arrives, attendance is lower than expected, engagement is minimal, and your follow-up pipeline is weak. Sound familiar? Without the right event management platform, even the best-planned events can fall flat.

Whether you're organizing a webinar, trade show, or hybrid event, the right platform can automate event logistics, enhance attendee interaction through personalized engagement tools, and provide actionable insights to improve future event performance—ultimately driving higher ROI.

With the rise of AI-driven personalization and hybrid event capabilities, the landscape of event management software in 2025 is more competitive than ever. In this article, we cut through the noise to highlight the top eight tools, detailing their key features, pricing, and ideal use cases to help B2B marketers find the perfect fit. 

Our Criteria for Evaluating Event Management Tools

To help you make an informed decision, we’ve outlined the key factors that matter most. These criteria ensure you choose a solution that enhances event success while staying aligned with your go-to-market strategy and business needs:

• User-friendliness and intuitive interface: Marketers need a platform that simplifies event planning without a steep learning curve.
• Integration capabilities: Seamless connections with CRM and marketing tools like HubSpot enhance efficiency.
• Scalability: Solutions should accommodate growing event programs and expanding attendee lists.
• Data analytics and reporting: Robust insights help marketers measure success and optimize future events.
• Cost-effectiveness and ROI: The best tools deliver measurable value without excessive costs.

For instance, if you're hosting a conference, choosing a platform with robust integration capabilities and AI-powered engagement features can make it easier to manage sessions, track attendee participation, and personalize follow-ups—all of which contribute to a smoother and more successful event.

💡 Pro tip: Look out for these emerging trends in event management solutions:

• Hybrid event platforms: Instead of treating virtual and in-person audiences separately, hybrid platforms now create unified experiences. For example, major conferences like SaaStr Annual use real-time audience engagement tools to bridge the gap between in-person attendees and remote participants, making networking and Q&A seamless across formats.

• AI-powered personalization: AI isn’t just a buzzword; it’s actively transforming event marketing and attendee engagement. Tools like Reach use AI-driven audience targeting to match attendees with relevant sessions, ensuring higher engagement rates. Demio AI can streamline event management by providing personalized agendas and answering attendee questions in real time. AI-powered chatbots also reduce event staff workload while enhancing the attendee experience.

Top Event Management Solutions in 2025

The following platforms stand out for their features, reliability, and ability to support B2B event marketers in running seamless events.

1. Reach by Banzai 

Reach is a premier audience acquisition platform designed to help B2B marketers drive attendance and engagement for their events. Unlike traditional marketing solutions, Reach leverages AI-driven audience targeting and behavioral insights to connect event organizers with the most relevant prospects. This ensures higher turnout rates, improved attendee quality, and better post-event conversions.

For example, if you're hosting a thought leadership webinar, Reach helps generate high-value registrations and leads by targeting and engaging the right-fit audience. By identifying professionals most likely to attend and interact, it ensures your live sessions attract engaged participants, driving meaningful pipeline growth.

Key features 

• AI-driven audience targeting: Identifies and engages the most relevant attendees based on intent data.
• Automated engagement workflows: Sends personalized outreach campaigns to drive event sign-ups.

Ideal for

• B2B marketers looking to increase event attendance with curated audience targeting.

Pricing

• Custom pricing based on event size and needs.

User Review: "Banzai Reach has changed the game! It makes reaching and engaging my desired audience much easier!”

—Bryan E, G2 

2. Demio by Banzai

Demio is a highly rated webinar and virtual event platform designed for seamless audience engagement and lead generation. Demio focuses on interaction-driven experiences, allowing marketers to capture leads, boost engagement, and convert attendees into customers more effectively.

For example, if you're a SaaS company, you might use Demio during a product launch webinar. With live polls and Q&A features to gauge real-time audience interest, you can adjust your demo on the fly to emphasize the most in-demand features. This approach can keep attendees more engaged and increase post-webinar demo requests.

Key features 

• Live and automated webinars: Enables both real-time and pre-recorded webinar hosting with interactive elements.
• Engagement tools: Includes Q&A, live polls, chat, and CTA buttons to drive real-time interaction.
• CRM and marketing automation integrations: Syncs effortlessly with HubSpot, Marketo, and Salesforce Pardot.
• Custom branding: Offers options for a professional, on-brand experience.
• Event analytics dashboard: Tracks attendee engagement, drop-off rates, and conversion metrics.

Ideal for

• Marketers focusing on demand generation, lead nurturing, and virtual event experiences.

Pricing

• Subscription-based, with multiple pricing tiers depending on attendee limits and feature sets.

3. Whova 

Whova is a powerful event management app designed to enhance networking, engagement, and logistics for conferences, trade shows, and expos. With AI-powered matchmaking and attendee networking features, it helps organizers create a seamless experience. Whether you're managing a multi-day industry event or an internal company summit, Whova simplifies session planning, attendee check-ins, and engagement tracking.

Key features

• AI-powered networking
• Event agenda management
• Attendee engagement tools

Ideal for

• Large-scale conferences and networking-heavy events.

Pricing

• Custom pricing. 

4. Cvent

Cvent is a full-scale event management platform designed to handle everything from event promotion to attendee engagement and post-event analysis. Its venue sourcing tool helps organizers find and book spaces, while its registration system streamlines ticketing and attendee management. 

Key features

• Venue sourcing and event budgeting tools
• Advanced analytics and reporting
• Event registration and attendee management

Ideal for

• Cvent is commonly used by enterprises and large organizations for hosting complex conferences and trade shows.

Pricing

• Custom pricing.

5. Bizzabo

Bizzabo is an all-in-one event success platform that supports in-person, virtual, and hybrid events. Designed for mid-to-large-sized organizations, it offers tools for attendee engagement, networking, and real-time analytics. Its AI-powered event personalization ensures that attendees receive content and networking opportunities tailored to their interests, making it ideal for events that prioritize attendee interaction and data-driven decision-making.

Key features

• Hybrid event capabilities
• Robust engagement tools
• AI-powered analytics

Ideal for

•  Mid-to-large-sized organizations hosting multiple event formats but especially B2B conferences. 

Pricing

• Custom pricing based on features required.

6. Trello

While not built specifically for event management, Trello is a versatile project management tool that helps teams organize event planning workflows. With customizable Kanban boards, it’s a great choice for small teams handling logistics, task assignments, and deadline tracking. Many event planners use Trello to create clear timelines for venue booking, speaker coordination, and marketing rollouts.

Key features

• Customizable Kanban boards
• Collaboration tools
• Task automation

Ideal for

• Small teams managing event logistics and planning.

Pricing

• Free and paid plans available.

7. Eventool

Eventool is a versatile event management platform that provides a comprehensive suite of tools for organizing in-person, virtual, and hybrid events. Designed with user-friendly navigation and customizable features, it enables event organizers to create seamless experiences from registration to post-event analytics. With its interactive agenda management and branded event apps, Eventool enhances attendee engagement while providing organizers with valuable insights.

Key features

• Custom event apps
• Interactive agenda management
• Branded mobile experience
• Comprehensive analytics

Ideal for

• Marketers and event planners looking for a fully customizable, user-friendly event management solution.

Pricing 

• Custom pricing based on features and event size.

8. Monday.com

Monday.com is a flexible work management tool that helps event planners track every aspect of their event. From budgeting to vendor coordination, Monday.com’s automation features ensure smooth execution. It integrates with tools like Slack and Zoom, making it easy to manage event communication and logistics in one place. For large teams managing multiple events, its robust reporting and visualization tools offer valuable insights.

Key features

• Task and project tracking
• Custom workflows for event planning
• Team collaboration tools

Ideal for

• Event teams looking for a flexible planning solution.

Pricing

• Free trial available, with subscription-based plans.

Drive targeted leads to your next event 

Selecting the right event management tool is crucial for creating impactful experiences that drive real results. If you're a B2B marketer organizing a product launch webinar, you need a platform that ensures high attendance and engagement, like Reach.

If you're managing an industry conference, a tool like Demio or Cvent can streamline logistics and enhance networking opportunities. The key is choosing a solution that aligns with your event goals, audience, and resources. 

By leveraging AI-driven audience targeting, hybrid event capabilities, and seamless integrations, these platforms empower you to create events that not only attract attendees but also convert them into long-term customers. 

Frequently asked questions about event management solutions

How do event management platforms improve attendee engagement?

Event management platforms enhance attendee engagement by offering high-quality features like personalized notifications, real-time updates, and interactive tools. These platforms provide seamless communication between exhibitors, sponsors, and attendees through mobile apps and chat functions. Many software solutions also integrate onsite check-ins, surveys, and live Q&A to keep participants engaged throughout the event life cycle.

How can event management solutions help track ROI and measure success?

Event management solutions track ROI by collecting and analyzing event data from multiple touchpoints. They provide insights into attendee interactions, sponsorship performance, and lead generation.

What are some event management tools for small businesses? 

Small businesses can benefit from event management software like Reach that engages your leads prior to the event. This lets you save energy, focus on the right prospects, and close more deals faster.